In this voice recording I will be answering the question, what have you learned from your audience feedback?
In the early stages of my research I conducted initial audience feedback to gage what type of music video’s people enjoyed. I did this by emailing links to three very different music video’s and asking people to reply with their response. I sent this e-mail to a variety of people from siblings to teachers to get a variety of responses. I learnt from the results that people enjoyed creative music video’s with a loose narrative. This feedback led me to develop my narrative accordingly.
During my research and planning I discovered that The Nationals main target audience were American males, between 25 and 40 years of age. If my text was a published, real media product it could be specifically targeted to this audience by, for example, advertising in different parts of the world or targeted advertising on social networking sites.
Unfortunately, I had no such facilities so I distributed my music video via Facebook and Twitter after uploading to YouTube. After posting my video on my Facebook wall the views went from 28 on YouTube to 98 in a matter of days. Yet this was only reaching a niche audience which mainly would have been UK teenagers.
Yet this got the job done and people were able to view my work and form an opinion on it. The online feedback I received was positive with two likes on YouTube and 9 likes on Facebook, yet no verbal, specific feedback was obtained. Knowing this, I directly showed people my music video and asked there opinion. I asked an 18 year old, UK male who liked the locations and the contrast of long and short cuts. I then asked a 50 year old, UK female who found the narrative slightly confusing but thought the editing looked professional and impressive.
I believe that feedback is crucial throughout the process of creating my music video and I think if I were to do it again, I would have conducted more informal research into what people want from a narrative. It was easy for me, during production and post- production to envisage the outcome and therefor I think I rushed too it and missed details out which could have made it confusing for the audience to follow. Whereas whilst I was editing I could have shown people the video as I went along and if necessary edited differently or reshot parts of my music video to meet the audiences expectations.